I think that, like me, a lot of people will end up buying both formats, using the book as a quick reference/refresher and the audio download for inspiration and motivation. And he has a terrible time "sticking to the script", as he puts it, which means the audiobook is chock-full of "bonus material" you won't find in the print version. And nobody can deliver the message better than "Garyvee". The premise of the book is as simple as it is powerful: Social networking platforms are creating unprecedented opportunities for anyone with the drive and the persistence to go after them. Print just does not do the material-nor it's charismatic author- justice. So I downloaded the audio and there was just no comparison-it's twice as good as the book. I bought the print version over the holidays but it kept disappearing (people in my family kept nicking it). Only rarely does an audiobook match up to the print version, let alone exceed it, even when it's read by its own author. Let's be honest: For a long time, most audio books have been a compromise-they're something you consume when you're too busy to sit down and read the book yourself. I'm an info-junkie, so when I'm not online or reading, I'm listening to a book or podcast. In conclusion, I still think Gary is an awesome dude with so much value to offer, but this book is just a relic of ancient times. With all that being said, I think that if you are a noob, and have no idea how to get into branding and social media, this book is a great place to start, but then again you could just search the Gary V engine on his website and find all the info you need, or read one of his more recent books for up to date information. Also, why does he tell us at the beginning of the book that "loving your family" is one of the 3 components to success? That's one of his own personal values, not a universal principle of success. I know that for those who need that motivation, this is a good thing, but for those who already understand the concept of working hard for your passion, it just gets annoying to hear every few sentences the same thing over again. he keeps repeating over and over again "follow your passion", "work hard". on top of that, Gary is extremely repetitive. Most of the things you learn in this book can easily be found anywhere with a simple Google search. 8 years have passed since this audiobook has been recorded, alot of the info, websites and apps he talks about are either updated, forgotten, don't exist anymore, irrelevant or replaced by other modern websites. I'm a big fan of Gary V, but this book is now part of history of the Internet. In my opinion, the best small business book ever written is "The E-Myth Revisited." I read that book and it completely changed my business. I'm sure there are many thousands who find this book to be useful. I don't think I would have bought this book if I could go back in time, but that's just my personal preference. The one thing in the book that helped me and has stuck with me is the chapter on caring. I'm looking for how to use those technologies better, with specific tips. Get a blog, use this or that technology, what social media sites are best, etc. The actual "how to do it" chapters were pretty old news to me. It's because, like many business books, it just didn't leave me with any real insight as to how I can change my business to apply the ideas. But the reason for my low review isn't because of the author's verbage. "Awesome!" "Crush it!" "Totally sick!" It wore on me. The author is obviously passionate about the topic, but I got tired of the high-school-teenager-style of writing. It was an okay book, but I preferred "The E-Myth"
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